As much as i dreaded this project, it is much less intimidating now that we are entering our fourth round of projections. The game has definite strategies to it, and I have enjoyed competing against classmates. This post's purpose is to acknowledge a fine tuned teaching tool, and share a positive review with the blogging community. CapSim does a great job simulating a real-life company, and gives all students a taste of every aspect of running a business. As a marketing major, we do not just focus on promotions and sales. I am also responsible for estimating capacity in our manufacturing plant, and forecasting inventory on hand for each product.
So far "Team Digby" started out strong. We were in first place in terms of stock price and market share in year 1. Year 2 we continued to have success, and year 3 we dropped to third place. However, I am especially excited to view results for Year 4 (later today!) because we launched a new product and hope to come out on top once more.