Listen here : Emily and Karlie's Podcast
Below is the script we used while recording. Feel free to refer to it if you missed something!
K: Hey listeners! I’m Karlie and I’m here with Emily for today’s podcast. Today we’ll be discussing professionalism and self-censoring on Twitter and Facebook. We’ve gotten the questions you’ve posted on our blog and we’ll do our best to make sure we answer them all.
So, after surfing around the Internet about this issue, I found one of the questions usually posed is whether or not having Twitter or Facebook is worth the time if companies are telling employees what they can or can’t post. What are your thoughts on this?
E: Most of the sources we found say it’s okay to be yourself but be careful what you post or tweet. Your employers are watching and listening. According to the 2009 Microsoft Study, 79% of recruiters search for candidates online prior to an interview, and 70% have rejected candidates based on what they found. In the end, just be smart about what you say online because it could cost you your job and your reputation.
K: I completely agree, within the last few months, comedian Gilbert Gottfried was fired from his job as the Aflac duck for Tweeting, “Japan is really advanced. They don't go to the beach. The beach comes to them." He also posted: "I just split up with my girlfriend, but like the Japanese say, 'They'll be another one floating by any minute now." This goes to showy no matter who you are, if you say something that puts a company’s reputation on the line, it’s OK, but you may be in need of a new career path.
E: Our goal today is to prevent this from happening to all of you. MSN Careers lists 8 ways to get fired because of social media. These are what not to do: “ Post off-color remarks, Post confidential details, Bad-mouth your clients, or disrespect your employer”
K: These may sound like common sense but you would be surprised at how often it happens. The last few suggestions MSN has are “ do not Post inappropriate photos, create animated videos of your co-workers, or talk trash about your boss.” Last, “Play hookey then post about it.”
E: Well I hope that answers the question for you, thanks again for writing in. Our next commenter asked, “ It’s difficult to self-censor yourself online, is it easier to just have a twitter account for work and one for personal use?”
K: While attending Ohio State’s Regional Activity for PRSSA, Speaker Brandi Hann who works in human resources at SBC Advertising says she personally does not feel separating is necessary but also feels that being wary of what you post during work days and at home is crucial. I agree with what she is saying because if you are a PR Professional who knows the proper way to use Twitter, there should be no question about the integrity of what you are posting.
E: This is so true, I would recommend using Facebook as more of a way to connect with friends and family, whereas Twitter and Linkedin might be better suited for developing professional relationships. So with that said, where do you draw the line between social and professional networking sites?
K: This question is probably best answered with an example from a Cisco Employee. Conner Riley interviewed for an IT position at Cisco Systems Inc. After being told she was hired, Conner went home and decided to mix her social and professional life by posting “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Unfortunately, Cisco made the decision for her and fired her within hours of her post. Tim Levad, a Channel Partner at Cisco: “Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”
E: For our and your entertainment we will share a few more infamous tweets gone wrong like the “Cisco Fatty” incident. James Andrews, the then Vice President of Ketchum was visiting Memphis and upon arrival tweeted, “True confession but I’m in one of those towns where I scratch my head and say I would die if I had to live here!” Needless to say, this did not go over well.
K: Likewise, Kenneth Cole, the fashion designer tried his best to promote himself in lighthearted manner during a very tense and violent situation. He Tweets: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC” Cole later apologized via Facebook.
E: The account director at Chrysler’s social media firm was stuck in traffic in the Motor City when he tweeted: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to (expletive) drive.” He thought he tweeted that on his personal account, but he didn’t, he actually posted it to his client’s account. It cost him a job and his firm the account.
K: In closing, we will go over 5 Rules for Professional Social Networking.
E: Karlie and I found a handy blog post on one of our favorite sites, Mashable. The first rule Dan Klamm of Mashable lists is knowing your platforms. Each social media platform has its own environment, and rules of maneuvering. In order to use these websites to your advantage, it is best to know how each social network operates.
K: The next rule Klamm writes is customize everything. In his blog post, he says “It shows that you value your unique connection with the recipient it is easy to feel used when you send them a generic request or message.
E: Ask for something specific, always know your motives for connecting via social media. Professionals have limited time to spare, make it as easy as possible for them to help you by knowing what you want out of the interaction.
K: An important concept is to take it offline whenever possible. Interactions online are often missing key components such as eye contact, body language and tone of voice which contribute to building relationships. When meeting through social media, ask for the preferred method of contact. Some like email, others like phone calls, and still more like face-to-face interaction.
E: Lastly, always say thank you. Simple enough, but always appreciated.
E: That wraps up this week’s podcast, thanks for tuning in; Feel free to visit our blogs for all of your social media updates at emily0989.blogspot.com and kfranco.blogspot.com.