These numbers are an impressive display. Social media has really grown to be highly influential in both business and networking. It is a great way to define who you are, lists your interests, and display groups in which you belong. Social media also stands out as a great promoter because it is free in comparison to traditional marketing tactics politicians use.
As a relevant side note, I need to add that I HATE traditional means of elections; including voice recorded messages and commercials bashing opponents. They interrupt my day and I find myself resenting the candidate behind the message, whether or not I agree with what they are saying. A constant flooding of campaign messaging can be irritating. Social media provides a wonderful feature; by allowing individuals to “opt in,” you are ensuring the receiver wants to be actively involved in your campaign information. It is a way of making people feel like they have access to “insider-knowledge.”
Overall, the precedent has been set in my mind, politicians cannot forget about their online publics. This is what I have gathered from reading chapter 10 in The New Rules of Marketing and PR, what do you think? Does a politician’s presence online matter? What about a lack of presence?