While in Chicago this week on a PRSSA agency tour, I was able to visit four impressive PR agencies. The lessons I learned are arranged below according to agency.
Ruder Finn
- In an interview, a good question to ask is whether or not the company has professional development programs for employees.
- A great method of networking is conducting informational interviews with industry professionals.
- Correct AP style is an indicator of professionalism on resumes.
- As an intern, have an open mind to a wide variety of tasks. Remember: as an intern, you are proving you are worth hiring.
- Online portfolios are becoming an industry standard to showcase an applicant’s work.
Ketchum
- Internships are typical starting points at PR agencies. It is highly unusual for a PR agency to hire an employee without him or her being an intern first.
- Always be sure to "court" contacts; do not just ask for favors. Contacts will be more willing to help a friend than a stranger.
- Do not be afraid to email or call an employer several times. Emails are commonly buried beneath more time-sensitive material.
GolinHarris
- Big agencies can feel small.
- Focus on the environment/corporate culture of an organization before accepting a position.
- Include numbers in your resume, and tailor a cover letter to compliment the posted job qualifications.
Weber Shandwick
- Public relations professionals have made a career out of telling and selling stories.
- Large agencies allow for creativity because they have less limited budgets, and their contacts are more widespread.
- If you showcase your specific skill sets while interning, full time positions may be created to support your expertise.
